- Out now

Issue 01

Money and finance.

Published October 2024
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- About Issue 01

An innovator's guide to Australians' biggest financial challenges.

Our first issue gives you a window onto the future of personal finance. See beyond the same-old and identify opportunities to take your products and services to a new level.
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Learning to manage money

Photograph of a woman shopping at the supermarket

Making ends meet

Photograph of a young couple with the keys to their new home

Saving for a first home

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Achieving savings goals

Saving for retirement

Investing for the future

Making smart spending decisions

Managing debt

Keeping on top of bills

Protecting your financial position

Learning to manage money

Making ends meet

Saving for a first home

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- Content

Actionable insights for strategy, product, marketing and CX professionals.

Build your empathy muscle. Develop a granular understanding of customers' financial challenges to inform your innovation roadmap.

Dive deep into customer challenges.

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Don't waste resources. Focus your efforts on the moments that matter most to customers.

Understand the moments that matter.

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Example content from Rapt

We don't live in a one-size-fits-all world. Understand how customer needs differ across life-stages.

Get to know key customer segments.

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Sick of slides? Our personas and voice-of-the-customer showreels make it easy to absorb key insights and get to work.

Get hands-on with workshop-ready personas and showreels.

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Want to see what others are doing? Every challenge comes with an inspo wall for you to explore.

Be inspired by companies that are leading innovation.

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- Pricing

Buy a little or buy the lot!

Interested in Issue 01? Sign up for the amount of Rapt that's right for you.
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Buy a challenge

For organisations that want to deep dive into a specific challenge.

Challenge deep-dive of your choice, including:


  • Customer profile
  • Jobs to be done, pains and gains
  • Moments that matter
  • Inspo material for innovation
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Buy everything

For organisations that want a 360 degree view of Australians' biggest financial challenges.

Full access to Issue 01, including:


  • Ten challenge deep dives
  • Three segment profiles
  • Workshop-ready personas and video showreels
  • Inspo material for innovation
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Plus 15% off Rapt workshops

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Buy a segment

For organisations that want to understand a specific segment.

Segment profile of your choice, including:


  • Customer profile
  • Jobs to be done and key challenges
  • Workshop-ready persona and video showreel
  • Inspo material for innovation

Looking for something special?

Let's craft a tailored package to meet your needs.