Rapt was born from a passion forcustomer-led innovation.
Since 2020, our team has delivered human-centred research for major corporations in Australia and New Zealand. But we wanted to find a way to make our work more accessible for more organisations. Faster. Better quality. And more importantly, cheaper.
In May 2024, we published our foundational report, ‘Helping Australians to build better lives.’ The Better Life Report highlights six foundations for building a better life, and marks the start of an extended program of research.
In FY25, Rapt will focus on money and finance. We aim to become Australia's leading source of customer insights for financial services organisations, large and small.
- Meet the team
We bring a wealth of experience inhuman-centred research and innovation.
